
What top advisors say about Pontera and why clients say yes
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A practical session on the talk tracks, objections, and follow-up language that help advisors explain the value clearly, position Pontera as a more complete service, and help clients get connected with confidence.

For many advisors, prospects are the easy part. Existing clients are where the conversation gets harder.
This session is built for that moment.
The moment a client asks, “Why now?”
Or, “What exactly changes here?”
Or, “Why would I pay for this?”
Join Samuel Cahoon and Danae Husary for a practical session on the talk tracks, objections, and follow-up language that help advisors explain the value clearly, position Pontera as a more complete service, and help clients get connected with confidence.
Stay live and get the client conversation handbook, a practical guide with sample language, objection handling, and follow-up copy you can use right away.
What you'll learn
Walk away with language you can actually use.
How top advisors position Pontera for current clients
How to explain it as a new capability, not just another tool
What to say when the fee question comes up
How to answer common security and connection questions clearly
How to move from meeting to follow-up to connection
Why attend
This session is built for advisors who want to:
deliver a more complete planning experience
bring workplace retirement accounts into the conversation more naturally
communicate the value with more confidence
reduce friction in client adoption
Ready to make Pontera easier to explain and easier to adopt?
Bring one client conversation to mind. Leave with better language for it.

Samuel Cahoon

Ian Brown
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