February 24, 2026
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A new chapter in Pontera’s story
By
Pontera
Marketing


A new chapter in Pontera’s story
Today, we’re unveiling a new and-improved look and feel for Pontera. Starting today and through 2026, you will begin to see a new visual identity: a new logo, new colors, and a brand new website geared towards serving everyone who benefits from a better retirement.
While our look is changing, our mission is most certainly not. We remain steadfast in our mission to empower millions of retirement savers to build a better future by ensuring that they can work with the advisor they trust, no matter where their retirement account is held.
Our new look more clearly reflects that conviction.
What this means
The service, products, and features you’ve come to expect from Pontera will remain, albeit with a refreshed look.
This new look is a stronger expression of who we are and the future we’re building. We’re excited about what’s to come.
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