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A new chapter in Pontera’s story

February 24, 2026

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0 min Read

A new chapter in Pontera’s story

By

Pontera

Marketing

A new chapter in Pontera’s story

Today, we’re unveiling a new and-improved look and feel for Pontera. Starting today and through 2026, you will begin to see a new visual identity: a new logo, new colors, and a brand new website geared towards serving everyone who benefits from a better retirement.

While our look is changing, our mission is most certainly not. We remain steadfast in our mission to empower millions of retirement savers to build a better future by ensuring that they can work with the advisor they trust, no matter where their retirement account is held.

Our new look more clearly reflects that conviction.

What this means

The service, products, and features you’ve come to expect from Pontera will remain, albeit with a refreshed look.

This new look is a stronger expression of who we are and the future we’re building. We’re excited about what’s to come.

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Pontera’s services do not provide legal, tax, or other financial or investment advice, and should not be used as a source for making decisions regarding the foregoing. The information provided through Pontera’s platform is not a substitute for professional financial services. Investing in mutual funds, exchange traded funds, or other securities carries inherent risk to all or part of the amount invested and past performance information is not indicative of future returns. Subject to applicable law, under no circumstances will Pontera be liable for any decisions made, or actions taken or not taken, based on the use of the services or for any investment losses suffered as a result of the use of the services. Pontera market data is provided by Refinitiv.